Kroger and Ample are cookin’.
Kroger, as everyone knows, is in the food business. Since its founding in 1883, that meant selling groceries. Today, if you live in Union, Kentucky, or (soon) Anderson, Ohio, they're also cooking that food and serving it in a sit-down restaurant. They partnered with Ample to bring Kitchen 1883 online. We translated their new brand into a rustically elegant user experience, crafted content that told the story, and lead a photo shoot to showcase their menu of new American comfort food.