Goodwill Halloween 2025

You might not know it, but October is a huge month for your local Goodwill. Party-goers and trick-or-treater hopefuls come in droves, hoping to score the most unique costumes before all the good garb is gone. In 2025, Ohio Valley Goodwill wanted to take their Halloween popularity to the next level with an advertising campaign that brought fun, creativity, and inspired plenty of DIY-ers.

As part of an ongoing partnership, we worked with them to deliver on that promise – including paid advertising across digital and social, in-store and OOH creative, billboards, and an updated web page to capture the best of GW Halloween.

Alongside partner MobileFuse, the campaign ran from August to the end of October, and resulted in record sales for OVGW – helping fund their incredible mission services.

Let's take a look at the numbers.

Mobile banner ads achieved a 0.40% click-through rate—33% above the industry benchmark.
Rich media interstitial ads generated 0.98% engagement, performing at the top of industry benchmarks.¹

Before Halloween advertising: 2023 total Halloween sales were $44,800.56 
With advertising, before Ample campaign creative: 2024 total Halloween sales were $104,375.97  
With Ample: 2025 total Halloween sales were $158,098.62

2025 over 2024: = 51.47% increase

2025 over 2023: = 252.89% increase²

¹ _{data from MobileFuse}

² _{data from Goodwill}