Landing pages coming into focus...

Strategy, UX, Prototyping, User Testing

Luxottica needed some landing pages built and Ample said “eye”-“eye” captain. For Lux, we helped them by providing two prototypes for a new page redesign. We then conducted user testing to analyze each prototype. Based on user feedback, we went all-in on one and enhanced the design of the landing pages for their LensCrafters and Target Optical optometrists. Our goal was to make the scheduling process for an eye appointment easier and to drive more engagement from users. Additionally, by utilizing a Yext integration, we could ensure that each optometrist’s landing page will provide the right information at the right time, all optimized for SEO. With some design work and the creation of a style guide, we were able to seamlessly deliver assets to the Yext platform and push it all live.

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